China requires influencers to have ‘qualifications’ to discuss law, medicine and finance

China’s lucrative live-streaming industry is worth billions of dollars.

  • Influencers in China must now have the right “qualifications” to talk about certain topics.
  • Live broadcasters have also been banned from posting content that “weakens” the Communist Party.
  • The far-reaching rules come as China continues its crackdown on its booming live-streaming industry.
  • For more stories, visit Business Insider.

Influencers in China must now have “qualifications” if they want to discuss topics such as law, medicine and finance in livestream sessions.

On Wednesday, China’s National Radio and Television Administration released a set of new guidelines requiring live-streaming hosts to obtain “relevant qualifications” before speaking on certain topics that require a “high level of professionalism.” “.

These include topics such as health care, law, finance and education, the notice reads, although it does not specify what kind of qualifications are needed.

“Live broadcast hosts bear important responsibilities and play an important role in disseminating scientific and cultural knowledge, enriching spiritual and cultural life, and promoting economic and social development,” the notice said.

The new rules promote a “positive, healthy, orderly and harmonious internet space”, he added.

The notice also lists 31 things live stream hosts cannot do, such as promoting gambling, violence or drug use.

Livestream influencers are also prohibited from posting content that “weakens, distorts or negates the leadership of the Communist Party of China and the socialist system”, it added.

Manifestations of food waste and overeating – such as the extreme eating trend known as “mukbang” – are also not allowed, the advisory continues.

The guidelines come amid China’s continued crackdown on the country’s burgeoning live-streaming industry. According to estimates by consultancy KPMG, the country’s live-streaming market was valued at around 1 trillion yuan ($156 billion) in 2020.

Many live streaming hosts have become incredibly popular, amassing millions of followers, which authorities may consider too influential.

Earlier this month, one of China’s most famous influencers, Li Jiaqi, abruptly went off the air after promoting a tank-shaped ice cream online a day before the Tiananmen massacre in 1989. Ironically, the incident may have unwittingly introduced the heavily censored historic event to Li’s 170 million followers.